improve click Through Rate

click Through Rate (CTR) is one of the three parameters that make up the AdSense basic revenue formula. Thus increasing it can have a dramatic impact on your AdSense income 
 

Over time, CTR diminishes naturally as Internet users get more and more used to the ads and less attracted by them. This is exactly what happened to Image banners that used to have something like 5% CTR and that are nowadays performing less than 0.5% ! 

AdSense sponsored links are successful today because they managed to come up with an innovative way of advertising through link like ads. This success is mainly measured, though not exclusively, by a high CTR ranging from 0.5% to 20% in some cases, the average being around 3 %. Now it is up to you to take advantage of this high optimisation potential. 

We have listed three main ways to improve a website's AdSense click Through Rate: 
Improve CTR using Ad Format 
Improve CTR using Ad Colours 
Improve CTR using Ad Placement